To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. Here’s why:įear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. Watch it for five minutes, listening for the words below.Ĭhances are, you’ll hear dozens of them. Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Let’s go over each type and see why these words work. We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader. Then you need to expand your vocabulary and infuse your content with emotional power words. Maybe add a little personality or pizzazz - that extra little “oomph” that grabs your reader’s attention? Looking for a quick way to give your writing more punch? The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, spark their curiosity, build trust with them, or any number of emotions. You want to pass along information, yes, but you also want the reader to feel a certain way about that information. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.Īnd it goes beyond speakers and storytellers.Įmail marketing messages, copywriting, infographics, step-by-step tutorials, sales pages, inspirational quotes, content marketing, case studies, calls to action, testimonials, tweets, and other social media posts are all designed to influence the reader (and prospective customers) in some way. Here’s why: Power Words = Emotional Words Packed with Persuasion You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be for without victory, there is no survival. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. We have before us many, many long months of struggle and of suffering. We have before us an ordeal of the most grievous kind.

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